As MapQuest continued to lose ground in the consumer navigation market, it pivoted towards business solutions. The platform developed APIs and software tools to help companies integrate mapping services into their own applications and websites. MapQuest’s API offerings allowed businesses to integrate maps, geocoding, and location-based services, making it a valuable tool for companies needing reliable mapping data without the resources to build their own.
The company also improved its mapping technology to better compete with new players in the field. For example, in 2014, mapquest directions partnered with Mapbox, a customizable mapping platform that enabled users to create visually unique maps. This partnership improved MapQuest’s visual appeal and allowed users to customize maps with specific data, attracting a different kind of audience from the general consumer.
Features and Innovations in Recent Years
In an effort to stay relevant, MapQuest has introduced several new features in recent years. While many of these innovations echo those offered by Google Maps and other competitors, they help maintain MapQuest's appeal to its core users. Key features include:
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Real-Time Traffic Updates: MapQuest provides real-time traffic information, helping users avoid congested routes and navigate around accidents. While this feature has been standard in most mapping apps, MapQuest continues to update its traffic data to provide accurate information.
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Multi-Stop Routing: Users can add multiple stops along their route, making it easier to plan complex trips with multiple destinations.
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Public Transit Integration: For users in urban areas, MapQuest offers information on public transit options, allowing users to choose between driving and public transportation based on convenience and traffic.
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Customizable Maps for Businesses: MapQuest’s business solutions allow companies to create custom maps, embed maps in their websites, and use location-based services for logistics and customer service. This has helped keep MapQuest relevant to companies that rely on mapping services for business operations.
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