An SMTP relay service acts as an intermediary between your email server and the recipient's email server, facilitating the reliable delivery of emails. It enhances email deliverability by handling aspects such as IP reputation management, bounce handling, and spam filtering. SMTP relay services like SMTPget and Postmark provide scalable solutions, allowing businesses to send large volumes of emails efficiently. They often offer features like API integration, real-time analytics, and advanced reporting to optimize email delivery and track campaign performance. SMTP relay services are essential for businesses looking to improve email deliverability, enhance customer communication, and streamline their email infrastructure.
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