Social media marketing strategy is the plan, or process, used to create and implement a social media marketing strategy. It can be used to determine what type of social media advertising will best support a brand's objectives. Social media marketing strategy is typically defined by the goals and objectives set for them. In many cases, social media marketing strategies may be divided into two categories:
1. Customer-oriented strategies such as content marketing or search engine optimization (SEO).
2. Market-oriented strategies such as business intelligence programs or paid search campaigns.
Social networking is an important part of today's communications environment and has become an integral part of business communications plans in recent years.
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